Award-winning Website Design in Grand Rapids MI
Since 2020, Spirra Digital has been helping businesses stand out online through award-winning Grand Rapids website design & development. With over 150 completed projects across industries, we’re one of the most trusted web design agencies in the area, focused on building high-performing websites that drive real business results through thoughtful design, strong engineering, and measurable performance.
Award-Winning Web Development Services
As a leading web design company in Grand Rapids, we craft custom websites built for speed, conversion, and search results. Whether you're a startup or an established business, our team of web designers and developers creates sites that not only look exceptional, but perform flawlessly across all devices.
Our expertise doesn't stop at design either. Our development & SEO services played a key role in helping Azibo grow from 15K to over 120K monthly organic visitors and win a 2024 GDUSA Web Excellence Award. That project involved complex integrations, advanced SEO implementation, and performance-focused development across a high-traffic platform. The award wasn’t just based on aesthetics, it reflected technical execution, scalability, and measurable business impact. We carry the same standards into every project we work on.
Our Core Design & Development Services
Website Design (UX, UI & CRO)
We design websites that look premium and convert. Every layout, interaction, and message is intentionally crafted around user behavior, clarity, and conversion best practices to turn visitors into customers.
Web Development
Our development work focuses on clean code, performance, and scalability. From Webflow builds to fully custom solutions, we ensure your site is fast, reliable, and easy to maintain as your business grows.
SEO Optimized Websites
We don’t treat SEO as an afterthought. Every website is built with proper semantic structure, internal linking, performance optimization, and technical SEO foundations to support long-term organic growth.
Website Migrations & Quality Custom Rebuilds
We handle complex website migrations without sacrificing rankings. From URL mapping and redirects to crawl validation and post-launch monitoring, we protect your SEO while modernizing your site.
Complex Website Integrations & Features
When your website needs more than static pages, we build it. We integrate CRMs, APIs, booking systems, automation tools, and custom functionality to support real business workflows.
Ongoing Website Maintenance & Optimizations
We provide ongoing maintenance to keep your website fast, secure, and performing at its best. This includes updates, performance monitoring, fixes, and continuous optimization as your needs evolve.
See What Our Clients Say About Our Grand Rapids Website Design Services
I’ve had the pleasure of working with Devin for the past 14 months, and he has consistently exceeded expectations as our Webflow developer.
Devin is a fantastic communicator—he’s always receptive to feedback and genuinely makes you feel like no request is too much.
His responsiveness and proactive approach have been invaluable as we’ve tackled major site updates that have driven significant traffic increases.
Devin’s deep expertise in technical aspects, SEO, and design truly stands out. It’s rare to find someone with such a well-rounded skill set, and I’m grateful for his commitment and professionalism in every project.
Devin and Spirra developed Webflow landing and content pages for our business home page and interactive web front-end code for some of our product internal pages.
His work was professional, clear and on time - it was a pleasure working with him.
Working with Devin has been amazing. I came to him after dealing with other bad experiences and he stepped in to fix all problems plus help give strategic advice to future proof development.
Devin was very professional, efficient and generous with his time, work and insights. We would definitely recommend him and will plan to work with him again for future needs.
Devin does amazing work! We enjoyed working with him. He's a professional, and a high performer.
I cannot say enough that Devin a is superstar. Looking forward to working with him again in the future.
Great overall experience. Devin was professional and provided great customer service. We contracted with him to help us improve our SEO. He was attentive to detail, provided thorough explanations, and tutorials to help us as our business and needs grow.
We broke our project up in phases which was helpful and Devin provided options at each phase that allowed us to both understand the scope of work and pick the right option that suited our need and budget.
Would definitely recommend and work with Devin again.
Devin is great, my team loves him. He knows his stuff with Webflow and he's great with responsiveness and communication. Definitely recommend giving him a shot.
We contacted Spirra Digital with a vision in mind. We are a new company and are new to the technological world of modern business. We leaned heavily on owner Devin’s knowledge and expertise.
Devin guided us through the entire process patiently and effectively. Our website turned out even better than we had imagined.We are grateful to Spirra Digital for their role in helping our company take this vital step to grow and expand.
If you’re looking for an experienced web developer, with knowledge and a level of expertise when it comes to search engine optimization, Devin is your guy!
We highly recommend Spirra Digital. ⭐️⭐️⭐️⭐️⭐️
Working with Devin and the team at Spirra was fantastic, highly recommend.
I contacted Spirra Digital to help me launch our new website. They responded quickly and did a great job! It was great to work with them.
We had Spirra Digital revamp our business website. Devin did a great job fixing some of the issues and making it more attractive and functional. We have seen an increase in traffic and form submittals since launch. Thank you.
Services are second to none!
Working with Spirra Digital was a great experience! We transferred our DIY site over from Wix to Webflow.
Devin did the design and was able to meet all of our needs in terms of content, forms, customized case history pages, etc. We were even provided with 3D graphics to amplify and modernize the overall look of our site.
The folks at Spirra are very good listeners and easy to work with. We would recommend them to anyone who needs a new website or SEO services.
I have been using Spirra Digital for my website, and they've been so helpful. They don't pressure you into more costly options, and the work is done promptly.
Devin's strategic acumen around creating a marketing website for my project was extremely helpful. From what tools to use to how to setup the Zapier pipeline for blog signups.
Additionally, I appreciated Devin's work style - he listened closely, made adjustments quickly, and gave me confidence in the final product.
I plan to work with Devin again in the future :)
I’ve had the pleasure of working with Devin for the past 14 months, and he has consistently exceeded expectations as our Webflow developer.
Devin is a fantastic communicator—he’s always receptive to feedback and genuinely makes you feel like no request is too much.
His responsiveness and proactive approach have been invaluable as we’ve tackled major site updates that have driven significant traffic increases.
Devin’s deep expertise in technical aspects, SEO, and design truly stands out. It’s rare to find someone with such a well-rounded skill set, and I’m grateful for his commitment and professionalism in every project.
Devin and Spirra developed Webflow landing and content pages for our business home page and interactive web front-end code for some of our product internal pages.
His work was professional, clear and on time - it was a pleasure working with him.
Working with Devin has been amazing. I came to himafter dealing with other bad experiences and he stepped in to fix all problems plus help give strategic advice to future proof development.
Devin was very professional, efficient and generous with his time, work and insights. We would definitely recommend him and will plan to work with him again for future needs.
Devin does amazing work! We enjoyed working with him. He's professional and high performer.
I cannot say enough that Devin is superstar. Looking forward to working with him again in the future.
Great overall experience. Devin was professional and provided great customer service. We contracted with him to help us improve our SEO. He was attentive to detail, provided thorough explanations, and tutorials to help us as our business and needs grow.
We broke our project up in phases which was helpful and Devin provided options at each phase that allowed us to both understand the scope of work and pick the right option that suited our need and budget.
Would definitely recommend and work with Devin again.
Devin is great, my team loves him. He knows his stuff with Webflow and he's great with responsiveness and communication. Definitely recommend giving him a shot.
We contacted Spirra Digital with a vision in mind. We are a new company and are new to the technological world of modern business. We leaned heavily on owner Devin’s knowledge and expertise.
Devin guided us through the entire process patiently and effectively. Our website turned out even better than we had imagined.We are grateful to Spirra Digital for their role in helping our company take this vital step to grow and expand.
If you’re looking for an experienced web developer, with knowledge and a level of expertise when it comes to search engine optimization, Devin is your guy!
We highly recommend Spirra Digital. ⭐️⭐️⭐️⭐️⭐️
Working with Devin and the team at Spirra was fantastic, highly recommend.
I contacted Spirra Digital to help me launch our new website. They responded quickly and did a great job! It was great to work with them.
I contacted Spirra Digital to help me launch our new website. They responded quickly and did a great job! It was great to work with them.
We had Spirra Digital revamp our business website. Devin did a great job fixing some of the issues and making it more attractive and functional. We have seen an increase in traffic and form submittals since launch. Thank you.
Services are second to none!
Working with Spirra Digital was a great experience! We transferred our DIY site over from Wix to Webflow.
Devin did the design and was able to meet all of our needs in terms of content, forms, customized case history pages, etc. We were even provided with 3D graphics to amplify and modernize the overall look of our site.
The folks at Spirra are very good listeners and easy to work with. We would recommend them to anyone who needs a new website or SEO services.
I have been using Spirra Digital for my website, and they've been so helpful. They don't pressure you into more costly options, and the work is done promptly.
Devin's strategic acumen around creating a marketing website for my project was extremely helpful. From what tools to use to how to setup the Zapier pipeline for blog signups.
Additionally, I appreciated Devin's work style - he listened closely, made adjustments quickly, and gave me confidence in the final product.
I plan to work with Devin again in the future :)
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See Our Award-winning Design & Development Work
Our Process for Delivering Custom Web Design in Grand Rapids
Every project follows a transparent and proven process to ensure consistency and quality from concept to launch:
1. Website Questionnaire
We provide a document to all clients prior to our discovery call. It’s time to go back to school, because this is your homework prior to our discovery call. We will give access to everyone on your team who will participate in this process. Once finished we’ll review this document prior to our call, and it will be discussed on the call as well.
This document helps ensure we can make the most of the time spent on the discovery call, and it helps smooth out the web design process as a whole.
2. Discovery Call
The discovery call helps us figure out your expectations for the website, the features you’ll need, and other important deliverables you will need to have for the project to be successful.
3. Gantt Chart
We provide all clients with a Gantt chart to ensure you are never left in the dark regarding the current deliverables being worked on, the current phase of the project, and so on. These charts also help ensure you and your team know ahead of time what is required of them in terms of deliverables for our team, sign-offs, meetings, and so on. In addition to the Gantt charts, we will also communicate in the channel easiest for you, whether that is via email, Slack, or otherwise.
4. Sitemap Creation
We provide clients with a sitemap creation guide that helps you and your team determine what pages the website should have at launch. Once this sitemap has been approved, we can move on to creating website copy.
5. Website Wireframes (Figma)
Using some of the information gathered from the Website Questionnaire and the discovery call, we create wireframes for each page in the approved sitemap. This comes with 1-2 rounds of revision.
6. Website Design (Figma)
Once we have the sitemap approved and we have the wireframes approved, we start designing the website in Figma. This step allows 1-3 rounds of revisions.
7. Copy Creation
We often handle copy creation. But, if we aren’t responsible for copy, we provide clients with a copy creation guide that uses the pages in the approved sitemap and helps guide them through creating content for each of the pages in the sitemap. Once this is approved, we can start loading this content on to the website.
8. Website Development
Once we have the design approved, we begin building out the project. We build projects in Webflow, WordPress, WiX, and from scratch (HTML, CSS, JS, React, etc.). The tools we use depend on the client's specific needs.
Then, once the content is approved, we can also load the project with content.
9. QA & Responsive Assessments
This phase is where we ensure the website meets all modern standards. We’re verifying that the project is responsive across all browsers and devices, there are no accessibility issues, no pagespeed issues, and we’re also verifying everything is optimized for search and ready to show off to your clients and colleagues.
10. Launch
Now that all has been approved, the website development is completed, and all QA checks are complete, with approval, we launch the project! Congratulations, your website is live!
Leverage Our Development Expertise To Maximize Your Website
We build websites engineered to perform. Every decision, from layout to codebase, is based on user intent and conversion behavior. Our development approach combines advanced UX practices, lightweight code, and SEO-backed structure to maximize both engagement and revenue potential.
Clean Coded Development Solutions
We write clean, scalable, and maintainable code using modern standards. Every build follows best practices in HTML, CSS, JavaScript, performance optimization, and accessibility, ensuring your site loads fast and remains easy to improve as your business evolves.
Version Controlled Web Development With Git
All development is maintained through Git and GitHub workflows. This ensures full traceability, safe deployment, collaboration accuracy, and rollback capability. All of these are essential for long-term scalability.
Custom Web App Development
When your needs exceed traditional websites, we develop custom web applications using modern JavaScript, API-based logic, and modular frameworks. Fully adaptable to internal tools, dashboards, booking logic, or SaaS-style features.
Webflow & No Code Development
For projects that don’t require full-scale custom coding, we leverage Webflow for high-quality no-code development. As certified Webflow partners (something very few Webflow developers can say), we specialize and prefer working inside Webflow.
We build visually polished, responsive websites using Webflow’s native tools while applying developer-level structure, interactions, and performance optimizations. Where needed, we extend functionality using custom code, integrations, and API workflows. This gives you the speed of no-code with the flexibility of custom development.
Complex Integrations & Custom Features
Need more than a basic website? We specialize in connecting external services, APIs, CRMs, booking systems, payment gateways, and automation tools. Whether it’s custom logic or full application-level functionality, we integrate systems seamlessly to support your workflow.
SEO-Friendly Website Migrations
Migrating a website without hurting rankings requires technical precision. We handle full site migrations, URL restructuring, 301 mapping, pre- and post-crawl analysis, and indexing stability, and more. Our migration strategy protects your current SEO while setting you up for growth.
Premium Website Design
It doesn’t matter if your website looks great if it isn’t converting. Our design process focuses on premium aesthetics, intuitive layout structure, and clear messaging to ensure your visitors immediately understand what you do and why they should work with you.
SEO-Optimized Content Creation
We create content based on user intent and ranking signals. Whether it's foundational copy or topical cluster support, our writing process aligns your messaging with what your audience is actually searching for.
Safe, Fast, & Reliable Website Maintenance
We don’t just build websites, we help keep them stable. We monitor performance, identify vulnerabilities, update code and integrations, and ensure your site always performs at peak levels. Fast fixes. Zero downtime wherever possible.
Secured & Managed Hosting
Our hosting setups prioritize speed, security, and uptime. We implement caching, CDN, SSL encryption, real-time monitoring, and backup protocols to minimize risk and maximize performance.
Made For Grand Rapids By Grand Rapids
As a local Grand Rapids web design agency, we understand Michigan businesses better than anyone. You need to compete online, and we take pride in creating modern, accessible, efficient, and scalable websites that reflect the mission, purpose, and character of West Michigan.
Call Spirra Digital for Your Grand Rapids Website Design & Development needs
Ready to transform your online presence? Our Grand Rapids web developers and designers specialize in custom solutions built to grow with your business. Contact us today to discuss your goals.
Give us a call and get started today!
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Other Web Services We Offer Here In Grand Rapids
Beyond web design & development, we offer a full suite of digital marketing services to help Grand Rapids businesses grow:
SEO
Search engine optimization is a vital part of any company that gets clients organically through the web. We’ve helped clients scale past the glorious 100k mark - that’s 100k in organic traffic a month! If local or regional SEO is important to your business, we’d love to hear from you to learn more about the opportunities open to your website. Head over to our Grand Rapids SEO page. Leverage our SEO expertise to grow your businesses.to learn more.
Content Creation & Marketing
Build trust with well-researched, strategically built and structured content. We’ll also man your social media channels to ensure we’re leveraging UTM parameters properly, building funnels across your various campaigns and channels, and more!
Google & Facebook Ads
We have leveraged Google ads for clients for a long time. Though CPC is growing, your budget doesn’t necessarily have to. If you’ve used ads in the past and feel it wasn’t working as it should, give us a call and we can help you trim the fat and dial your campaigns in to be the lean, mean, efficient lead-generating machines they should be!
Website Maintenance
Whether your website is built on WordPress, WiX, Webflow, SquareSpace, or entirely from scratch, we have maintenance packages that cater to your needs and goals. Give us a call and ask about our maintenance packages to get your time back. Your business is too important to be spending your own time on your website. Leave your website to the professionals and use your time for what you do best, building your business!
