SEO Services

What Is SEO?

SEO or "search engine optimization" is the practice of optimizing, structuring, and improving a website so that search engines and users alike recognize it as a reputable source of information.

SEO has been vital to the success of any company online for decades, and based on the direction search engines are going - it is going to remain vital for years to come.

How Can SEO Help?

SEO can help by getting your website more exposure so that you ultimately get more customers organically just by having a website.

By utilizing SEO you can improve various aspects of your website. In response to these improvements, search engines will rank your website higher. Meaning, you will get more people visiting your website each month. Statistically speaking, around 1-3% of all visitors will convert. You can do various things to improve this with CRO (conversion rate optimizations). Some of our clients have managed to achieve 6-7% conversions.

What this means, is that for every 100 visitors, you should expect to receive 1-7% of them (1-7 visitors) calling you, filling out forms, signing up for newsletters, purchasing goods, etc.

What Results Have We Gotten Clients?

We've helped our clients experience tremendous improvements in their levels of monthly traffic. One of the best campaigns we've been a part of has helped our client reach 100,000 in monthly traffic. We still work with them, and they are still seeing those numbers each month.

Other clients have experienced an increase of more than 1700% in their online traffic. To see these results, head over to our case study page.

What SEO Services Do We Offer?

We offer SEO services ranging from backlinks, audits, on-page and off-page optimizations, and even social share improvements. Below are the various services we offer in more depth. Note that - aside from audits - each service is generally contained in a campaign.

SEO Audits

SEO audits help determine any issues a website has that will prevent it from ranking. SEO audits are powerful when starting a campaign, but we provide standalone audits as well if you just want to get an idea of what needs to be resolved without paying for a campaign.

When we do conduct an audit we will document any issues we find in a Google Sheets file. Upon completion of the audit we will provide you with access to that document. Most of the time, we'll schedule a Zoom, or if you're local to Grand Rapids, we'll schedule a time to meet up in person if you'd prefer. The point of this follow-up meeting will be to walk you through the issues we've uncovered, and how we - or someone on your team - should go about resolving them.

An audit is typically the first step to any campaign. Resolving any underlying issues is vital to the success of any campaign.

Technical SEO

Technical SEO entails the more complex and incredibly detailed aspects of the communication taking place between your website and Google/Bing/Yandex/etc. Technical SEO involves semi-structured data, schema, canonical tags, etc. The technical side of SEO - if done wrong - can easily prevent your website from showing up in search engines, prevent your pages from showing to users, and even get your website penalized.

Ensuring that your technical SEO is dialed in and done well is incredibly important if being found organically is important for your company.

On-Page SEO

On-page SEO is primarily focused on improving the quality of content you have on your website. The aspects of a web page that are targeted with this on-page SEO range from the types of elements used, which headings are used (H1s, H2s, H3s, etc.) and in what order, which pages link to which, and the wording used in those links, etc. In addition to things like this, it also includes the content. How that content is written, in what order the topics are covered, and how thoroughly each sub-topic is covered can easily cause the page to rank higher or lower. In order to ensure your content is performing as it should, understanding how Google weighs and judges quality content is incredibly important.

Off-Page SEO

Off-page SEO primarily deals with marketing the primary pages on the website. Whether it is building a healthy backlink profile, securing guest posting opportunities, improving social sharability of the content, or even just building more local citations to your website in various local resources.

What is an SEO Campaign

An SEO campaign is simply the period of time SEO services are carried out to improve a website. Whether the campaign lasts 3 months, 6 months, or even multiple years - the term campaign is specifically talking about the ongoing improvements and optimizations being made.