Web Design

How Can Web Design Help My Business?

Web design is more than just creating a visually appealing website. A professional website can help by building an online presence that effectively represents your brand, engages visitors, and converts them into customers.

Having a quality website can also help improve your company's credibility, increase conversion rates, and improve valuable metrics associated with user-behavior that are important for SEO.

What Are The Benefits Of a Professional Website?

One of the most important benefits of a quality website is the first impression you build with your users. If users don't trust your website because it looks outdated, unprofessional, or is broken, you will lose some people based on trust alone.

Should I Update My Website?

Whether or not you should update your website depends on a few factors. Not all industries really need the biggest and best website money can buy. We help many concrete, tree service, and fencing companies by managing their SEO & Google ads to drive 40-60 leads to their phones each month despite outdated websites.

Some industries will require a professional design, while others will not. If you want your driveway to be built you'll look for a few things. They have good reviews, they show up on Google, and that they've been in business for a long time. If they meet those qualifications, and they have compelling copy on their website - chances are - even if their website is outdated - you'll still hire them. In fact, I know that you will, because several clients of mine are in situations just like that.

But, if you are a restaurant, a white-collar company, or anything related to medical, technology, art, design, etc., ensuring you have a good design is crucial.

What Is a Web Builder?

A web builder is a software tool that allows users to create and design websites without needing to know how to write code. These platforms offer drag-and-drop interfaces, pre-designed templates, and customizable features, making it easier for non-developers to build a website. Web builders are popular among small businesses and individuals who want to create a website quickly and affordably.

Should I build My Website From Scratch, Or Use a Builder?

Whether or not you should use a builder depends on the goals you have for your website. Typically, building the website from scratch will be slower, and more costly than using a builder. However, the end-result with a website built from scratch will be much faster than websites built with web builders.

If you just need a website to manage your small to large company, I'd strongly recommend using a builder. However, if you are wanting incredibly customized and incredibly complicated features - building from scratch might make more sense.

Which Platform Should I Choose?

The platform you choose depends on your preferences. We would strongly recommend that you use Webflow. Over the years we've worked on, built, optimized, and maintained projects in any builder you can imagine. However, we've found that Webflow is the fastest, easiest to maintain, and easiest to develop. Meaning, that all around, you have a more affordable, maintainable, easier-to-manage in-house website than you would in any other builder.

What Should I Look For In a Web Design Company?

Choosing the right web design company is crucial for the success of your website. Here are some key factors to consider:

1. Portfolio: Review the company’s portfolio to see examples of their previous work. Look for diversity in design and whether their style aligns with your vision.
2. Experience and Expertise: Ensure the company has experience in your industry and understands your business needs. They should have expertise in web design, development, and SEO.
3. Client Testimonials and Reviews: Check for testimonials from previous clients or online reviews to gauge the company’s reputation and customer satisfaction.
4. Communication: A good web design company will communicate clearly and regularly throughout the project. They should be responsive to your needs and open to feedback.
5. Cost and Value: While cost is a consideration, it shouldn’t be the only factor. Look for a company that offers good value for your investment, with a clear understanding of what’s included in their services.
6. Post-Launch Support: Ensure the company offers ongoing support and maintenance after the website is launched. This is crucial for keeping your site up-to-date and secure.
7. Custom Solutions: The best web design companies offer custom solutions tailored to your business goals. They should be able to create a website that not only looks great but also drives results.

By carefully reviewing these factors, you can choose a web design company that will help you build a successful, professional website that meets your business needs.