Michigan SEO

About Our Michigan SEO Company

Based in Grand Rapids, our agency specializes in helping Michigan businesses grow and thrive. We've been in operation since 2020, and have grown in that time to cover various services. However, we specialize primarily in SEO, as it is one of the primary needle-driving services that marketing companies can offer.

How SEO Can Help Your Michigan-Based Business

SEO helps by increasing the relevancy of your website to the main keywords you need to target to get business in the door. By increasing the focus and relevancy of your website, you'll not give the signs to search engines that you deserve to rank higher, but you'll also ensure the traffic you are getting will be more qualified.

The primary focus of SEO isn't just to get traffic. Anyone can do that. The primary focus of SEO is to get more qualified traffic. Traffic that wants what you offer, and they want it now - which is why they are searching for it and landing on your website.

Types of SEO We Provide

There isn't a service in SEO we don't cover. We offer Michigan anything from audits, backlinks, technical SEO, and more.

Audits

If your business is in Michigan, and you want to see why your website is falling behind in the search results pages, we provide comprehensive audits. During these audits we comb through every aspect of your website while carefully documenting what we find. Once the audit is complete we send over our findings.

Typically we'll schedule a Zoom meeting - or an in-person meeting if you're able to meet up in Grand Rapids - and walk you through our findings. But, we always send over access to the Google Sheets file where our findings will be documented.

If you decide to move forward with any improvements to resolve any issues discovered during the initial audit, you'll have access to that Sheets file throughout the process.

Every campaign starts out with an initial audit. The primary reason all campaigns start with audits is to ensure that nothing falls through the cracks and that while we're rolling out any improvements, optimizations, or features, your website is sending out the right signals to get the most out of the work being done.

Technical SEO

Technical SEO helps ensure your website communicates with search engines as intended. In addition to communicating with search engines, it also involves various things like the URL structure of your website, page speeds, duplicate content, Semantic HTML, Schema, etc.

While this aspect of SEO can seem confusing, the primary thing you need to understand about technical SEO services is that search engines need your technical SEO to be dialed in so that the other aspects of SEO can be utilized properly. Without proper technical SEO, no matter how well you write your content, how many backlinks you build, or how many people share your content, you will likely still not rank.

On-Page SEO

On-page SEO focuses on writing quality content that entices both users and search engines alike. However, on-page SEO focuses on much more than just content creation. It also focuses on things like internal linking, heading hierarchies, image alt tags, using the proper HTML elements, page structure, publishing frequency, etc.

Writing quality content is just part of the goal. If you write quality content, and you ensure you pair that with optimized on-page SEO your content will thrive tenfold.

Studies have shown that if you don't focus on anything else except technical SEO and on-page SEO, you'll rank. If you publish enough quality articles (5+ a day), your website will explode organically. Even if you don't build a single backlink.

Off-Page SEO

Off-page SEO is essentially focused on marketing your content. Anything from building backlinks, securing guest posts on relevant high-quality resources, press releases (when applicable), social shares, YouTube videos, etc. Off-page SEO is one of the most important aspects of SEO for most situations. If you focus just on technical and on-page, you'll do just fine. But, only if you have a huge budget for content creation.

Most companies don't have the budget to hire a company like ours to write and publish 5-10 articles a day. So for most companies, building backlinks, securing guest posts, and improving social shares are incredibly important.

How We Use Google's Patents To Guide Our Process

We avidly read Google's patents to understand how their algorithms work. This intimate understanding of how search engines work helps inform us what actually moves the needle. Everything we do is done with purpose, from the order our headings are in, the words that are bold, the length of each section, which pages link to which pages, the wording used in a link, etc.

In today's world you've no doubt heard of various SEO gurus. Most of them just go based off of their own opinions. We don't like our business to be ran on opinions, because everyone's opinions vary. The best way to base any SEO service on is what Google themselves tells you - in their patents - makes a website rank. We will be publishing an SEO patent section to our website later this year.

How Long Does It Take For SEO To Get Results

SEO can get results in as early as a month. But, boosting sales and bringing in a lot more qualified leads will take time. You can easily see certain pages skyrocket up to page 3, 2, or even 1 within a month. But, truly competitive keywords where your competitors have invested money in content or SEO for years will take easily 3-6 months before you start seeing the type of results you are wanting to see.

SEO is like going to the gym. If you are overweight and out of shape, you cannot expect to be more fit than your competitors who have been going consistently for a decade. But, if you go every day for 6-9 months, you can expect to be much closer to them.

Typically however, we find that it takes 4-8 months before you start hitting the first page for the primary keywords you want to target. It can take 6-12 for you to be on the top for those keywords. If you aren't prepared to invest that amount of time into your website, SEO may not be for you.