What Do You Need To Balance When Doing SEO

What Do You Need To Balance When Doing SEO?

You need to consider many things when crafting your SEO strategy. SEO requires a lot of time, so you must balance your effort to ensure you get the most out of your time. What you need to balance when doing SEO is the balance of On-Page and Off-Page activities. If you can balance your On-Page and Off-Page efforts, you will be able to be successful in your SEO campaign. In this article, we will walk you through - in more detail - what this means and how this is done.

How Do You Balance Your SEO?

There is a lot that you need to balance & consider when crafting, executing, and monitoring an SEO strategy. To know how to balance your SEO, all you need to do is analyze your results. If you carefully monitor how Google responds to your content and effort, you will know where you should focus your attention. You can easily do this yourself, but if you do not have enough time to research and carry out your own SEO, it might make sense to hire an SEO professional to take care of it.

You Need To Balance Your Time

Time is arguably the most important aspect you need to balance in any SEO campaign because it is the most valuable resource you have. In any profession, a pro will be mindful of how much time their actions take. SEO professionals are no different. However, if you are reading this, you are likely not an SEO professional. When balancing your SEO campaign and ensuring you are making the most of your time, it's important to avoid spending time on unnecessary things. How do you know what is unnecessary, though? The best way to ensure your time is well spent is to look to your analytics to determine your following action. That way, you know your time truly will be well spent.

You Need To Balance Your Analytics

Every successful SEO campaign has one thing in common - thorough analysis. You should check your data and analytics multiple times a day to ensure that if issues unexpectedly occur, you can quickly resolve them. Being mindful of the progress of your campaign not only ensures you will have a healthier website but also shows you what your next step should be. If you want to execute your campaign yourself, your analytics will be your best friend. Keeping your finger on the pulse of your campaign is one of the best ways to ensure that you are efficient and that your time is well spent. 

Once you've looked to your analytics and have determined your next move, always do quality research to ensure you give your content the best chance of success. One thing is for sure however, the best way to ensure you improve is by learning to balance each aspect of your campaign so there is always time for analysis.

You Need To Balance Your Research

Whether you are creating landing pages, blog posts, or making a structural change to your website, always take the time to research beforehand. For example, if you are creating a landing page, you will want to research which cities/states offer the least competition and the most traffic to see if it's even worth creating a landing page for that area. If you are making a blog post, you will want to ensure you know which topics offer the best return, which keywords you should target, and what your competitors are doing. But, before even getting started, you will want to research which SEO tools make the most sense for your situation. We use both Ahrefs and SEMrush. Ahrefs is better for backlink data, while SEMrush is better for keyword research. SEMrush might make more sense if you are a business/blog owner and aren't an SEO professional. That said, you will mainly research your competitors and prospective keywords. Keywords will be a topic with which you will want to familiarize yourself.

You Need To Determine Your Keywords

You cannot have a successful SEO campaign without understanding keywords. When researching keywords, you want to know how much volume that keyword gets each month - how many people are typing it in Google each month. You want to understand how competitive the keyword is and your likelihood of being able to rank for it, given your current ranking potential. You'll also want to know where these keywords need to be placed on your website for you to get the most out of targeting them. One of the most valuable things to understand regarding keywords is that you want to make Google happy. While there are other search engines, Google sets the standard of what all other browsers do.

Now, Google cannot read. When determining whether or not your website will rank for any given keyword, it checks that you have used your targeted keyword the correct amount of times and that they have been used in all of the required places. Content that meets these criteria is called "optimized" content. Once you have created some optimized content, now it's time for outreach.

You Need To Balance Your Outreach

Every other point listed under this section falls into On-Page SEO, but outreach is what is called Off-Page SEO. Outreach is important because without you promoting the content that you create, no one will ever see it. Yes, you may make some viral content, but that is virtually impossible unless it is a video. When a website owner makes a blog or a landing page and they do not share it and promote it, it is a bad sign for Google. Google will think, "the creator of this content did not even care enough to promote it, so it must not be worthy of ranking," and you will be significantly less likely to rank. Proper outreach is vital to improving your ranking potential. Share each blog post and landing page on social media, get backlinks to your most important pages, set up local citations for your homepage, guest post, etc. This outreach strategy (off-page SEO) and your optimization strategy (on-page SEO) will be directly determined by your budget.

You Need To Keep Track Of Your Budget

Your budget is the leash with which you can execute your SEO campaign. The larger the budget you have for your campaign, the further you will go. However, you should not need too much of a budget to do SEO yourself. You would essentially be trading your time as opposed to dollars. That is where your time would come into play.

What Is The Golden Rule Of SEO?

There isn't any "Golden Rule." However, if there were, it would be that you should only ever make quality content. Generally, for low-competition phrases and keywords, you can rank for them very quickly as long as you create quality content. You have to ensure that the content you create is easy to read, entertaining, and properly optimized. Content is arguably the most important part of SEO, hands down. So the Golden rule is that you should always do your due diligence in ensuring that your content is not only appropriately optimized but that it makes sense to your users and Google. 

What Are The 3 Important Components In SEO Strategy?

SEO is a very rich topic, but it is often made out to be more complex than it is. SEO can easily be distilled down to three simple components that we will go into in more detail below.

Component One - Quality Content

As stated earlier in the article, content truly is king. Your primary objective when doing your SEO is to create the best, most informative, and complete content you can. What do we mean by "complete" content? Complete content means users should not need to go to other articles to learn anything else. It would be best if you strived to answer every single question they could have in your article. 

Quality content is complete. It should be 100% unique content optimized for your target keywords, all while providing quality, relevant information to your users. Quality content contains a lot of relevant and helpful images and videos. Videos increase vital on-page metrics Google uses to weigh the credibility and reputation of your website. So, it will also help you rank if you create a YouTube channel that creates supplemental content that you can then link to your content. Once you have made quality content, your focus should be on your rankings!

Component Two - Rankings

So, you have created quality content and verified that Google has indexed it. What now? Well, now you have to monitor your rankings carefully. As your page begins to climb up and up in the SERPs (search engine results pages), you will need to make adjustments and additions to your content. A couple of weeks after your article or landing page has been published, and once it hits the inevitable wall - where the page does not seem to increase in rank - you will need to adjust or add content to your page. You can easily surpass this "wall" by adding 200-600 words of quality content to your page, and before you know it, you are climbing higher. While this is not always the case, your webpage must be something you are always trying to improve to guarantee that you get the best ranking possible. In order to better ensure your efforts are doing what you want them to, you should constantly monitor your analytics.

Component Three - Analytics

Analytics is perhaps the best thing you have at your disposal during your campaign. If you document your changes and additions to your website, you can easily see what caused each improvement and decline in your website's rankings. Keeping your finger on the pulse is the best thing you can do in your campaign. While we have said that multiple times throughout this article, our repetition of this fact should show just how important it is to monitor that data constantly. Your analytics will show you exactly what Google wants to see. It allows you to move confidently because nothing you do will be a guess. With almost 80% certainty, you can guarantee that your efforts will improve your rankings. 

Conclusion

So, what do you need to balance when doing SEO? While there are more things to consider than just the things listed in the article above, these are the most important things you must consider when undertaking your SEO campaign. For any SEO campaign to work, you need to track your analytics and ensure that you spend your attention most profitably at any given time. 

We have several other articles on the topics if you are interested in SEO & web design. We always try to empower people to improve their own SEO. However, we understand this is not for everyone. We have many blog posts that can help you with anything related to SEO. Anything from the difference between web development & SEO, right down to articles describing everything involved in an SEO campaign.